About Us

Own the Board. Dictate the Game.

In chess, the first principle is absolute: if you control the center, you control the game. It is the difference between reacting to your opponent and forcing them to react to you.

Control The Center was born from a frustration with the status quo. For too long, chess apparel has been stuck in the past—cluttered designs, cheap fabrics, and clichés. The modern player deserves better. We are building a brand for the grandmasters, the street players, and the strategists who know that the game doesn't stop when you leave the board.

We design premium apparel that merges streetwear aesthetics with the intellectual weight of the world's oldest game. We aren't just printing shirts; we are building a culture.

Our Mission: To elevate the chess aesthetic and support the next generation of tactical minds.

Your Move.